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Being true to our customer commitments, means living and breathing our vision and values every day. We’re a business that delivers and our mission reflects this passion and drive.

Our Vision

We will grow legendary brands by building a strong customer heartbeat and innovating to stay ahead. Our winning teams make everyday experiences special for customers, so they come back time and again, driving profitable growth.

Our Values

Our values underpin everything we do at Whitbread, across all our brands:

genuine
confident
committed

Good Together is our initiative that helps us be a force for good in our communities.

The Master Plan

We plan to create another 12,000 UK jobs in the next five years, thanks to our ambitious growth plans for our two leading brands. We’ll grow Premier Inn UK by 45% to around 75,000 rooms and double Costa system sales to around £2bn by 2018. As we expand our global presence, we’ll also create thousands more jobs overseas too.